China LED enterprise wisdom to win the next three major strategies
"Optimistic about the market potential of LED filament lamp." Some time ago, Linsen Limited by Share Ltd executive general manager Lin Jiliang a speech aroused widespread concern, we thought: Linsen and Taiwan crystal electric filament lamp R & D cooperation rumors seems to be settled. At the same time, Lin Chi Lian said, the product of LED filament lamp has been completed the MLS mainstream market at home and abroad certification, and began distribution samples quickly in the global scope, M.L.S. will set off a "cyclone LED filament lamp". With Linsen, international giants PHILPS, OSRAM, GE and LED gradually overweight filament lamp business investment, domestic and foreign enterprises of LED filament lamp enthusiasm continues to rise. A survey pointed out that in 2013 6 the exhibition, only Yapu'er and yang two companies show their suits and flip LED filament lamp; 2014 6 moon exhibition, the more than and 60 companies were showing their filament lamp products; October 2014 Hongkong International Lighting Exhibition of more than more than and 200 companies show LED filament lamp of every hue; 2015 after the end of the Hongkong exhibition, according to media reports, the current domestic production enterprises of LED filament lamp is close to more than 800. This growth can not be surprising: why so hot filament lamp filament lamp as the 2013's funny products, in 2014 the controversial products, 2015 star products, in 2016, and will continue to go to where?
The previous life of the filament lamp
"Optimistic about the market potential of LED filament lamp." Some time ago, Linsen Limited by Share Ltd executive general manager Lin Jiliang a speech aroused widespread concern, we thought: Linsen and Taiwan crystal electric filament lamp R & D cooperation rumors seems to be settled. At the same time, Lin Chi Lian said, the product of LED filament lamp has been completed the MLS mainstream market at home and abroad certification, and began distribution samples quickly in the global scope, M.L.S. will set off a "cyclone LED filament lamp".
With Linsen, international giants PHILPS, OSRAM, GE and LED gradually overweight filament lamp business investment, domestic and foreign enterprises of LED filament lamp enthusiasm continues to rise. A survey pointed out that in 2013 6 the exhibition, only Yapu'er and yang two companies show their suits and flip LED filament lamp; 2014 6 moon exhibition, the more than and 60 companies were showing their filament lamp products; October 2014 Hongkong International Lighting Exhibition of more than more than and 200 companies show LED filament lamp of every hue; 2015 after the end of the Hongkong exhibition, according to media reports, the current domestic production enterprises of LED filament lamp is close to more than 800. This growth can not be surprising: why so hot filament lamp filament lamp as the 2013's funny products, in 2014 the controversial products, 2015 star products, in 2016, and will continue to go to where?
When the filament lamp became popular and become the climate, the industry inevitably anecdotal. Due to the large angle of the traditional LED incandescent lamp filament lamp with a mass of habits and familiar light form, which touted as a "retro" complex nostalgic, they think that the filament lamp is the real meaning of the ideal light source instead of incandescent light; on the other hand, the application of group technology in control "and the filament lamp heat and light on issues such as the tangle, asserted that the filament lamp decoration than lighting function cannot be really popular in the sales process. But no matter how to argue, the fact is from the beginning of last year, the filament lamp on the fire, after many domestic and international big name joins, the war of the filament lamp of the smoke of gunpowder gradually become thick.
Filament lamp seems to be born at the same time, but also exposed a lot of problems and defects in practical applications. The advantages and disadvantages of the filament lamp, just like the two ends of the balance, high and low, swing. In general, LED filament lamp is very obvious advantages: first, because the package is full week luminous type, an optical loss of small, high light efficiency filament lamp; two, filament lamp filament itself for the whole week light, two times optical light distribution cost is reduced; three, relying on the filament lamp gas cooling so the hardware plastic instead of glass structure; four, filament lamp can use HV circuit structure to achieve the simple dimming function. These advantages make the filament lamp in the current patch market gross profit margins almost no profit under the premise of a huge space for development. At the same time, experts predict that in the countries have issued (ban) disable incandescent lamp regulations or plan, and once in October 1, 2016 all above 15W 60W following the incandescent lamp to stop production and sales, the market demand for LED filament lamps will be explosive growth.
However, it seems that the positive aspects of the filament lamp also has a lot of problems can not be overcome at present: first, the process is difficult, poor heat dissipation, easy to damage. LED lamp filament problems existing in the production still can not be ignored: the process is difficult, the need to integrate several different process and low yield; more than LED filament lamp 8W is easy to appear the problem of heat dissipation; easily broken, damaged easily in the production and use of the process; two, high cost, packaging is exquisite. The promotion of filament lamp difficulties is the lack of trapped in its high cost and high wattage makes LED filament lamp is currently limited to the application, the Lantern Market in addition, raw materials supporting but also increases the cost, because the filament lamp is not a standard in size and shape, the market volume plus. By supporting materials basically customized, high manufacturing costs. Three, consumer acceptance is low, promotion difficult. How to solve the problem of the above filament lamp has become an important issue in front of the filament lamp enterprises, and the filament lamp is still a long way to enter the market. Channel, the battlefield where the filament lamp is located, according to statistics, in 2015 the global LED filament lamp total demand has more than 100 million, and more than 35% of the annual rate of rapid increase. At present, the domestic large-scale filament lamp manufacturers mainly have Yapu'er, richangjing group, Ningbo, Shaoxing, and new kaiyao possehl photoelectric, in addition, the domestic enterprises in Zhejiang Rui Disheng optoelectronics as the main representative, they have mastered a number of a filament lamp patent has been authorized to export a number of domestic manufacturers. In addition, the filament technology, Taiwan Jingyuan also owns the key filament technology patents, therefore, after implementing joint and in their market situation or Linsen, this will be unstoppable.
Manufacturer is the case, then, the terminal market situation? Industry veteran pointed out that in 2016, will enter the channel for lamp filament from battle, "a product is not the most difficult to do but how to do it, how to establish a stable sales channel to the end of the market. With the domestic first-line manufacturers running into the filament lamp competition sequence, many manufacturers are reluctant to have to be involved in the flow of this channel competition". In this kind of speech, at least that the channels and the market is a product of life and death. According to the market survey, the average retail price of a 3W LED filament lamp in the 28-30 yuan, the price is far higher than the same power LED bulb lamp and other lighting products, is several times higher than incandescent lamp, LED the same power so many consumers fall back LED filament lamp price. On the other hand, because the LED is mainly used for filament lamp lanterns, the main demand from engineering lighting, therefore, general dealers not the main push LED filament lamp. Even if there are a few businesses by selling LED filament lamp, also won't have too much inventory. Cold filament lamp in the terminal market, points out the filament lamp battlefield where, this is where the MLS and other giants to enter the field of filament lamp, they started late, but based on the mature market access and huge capital ability, it will eventually harvest is the biggest benefit, it will be exactly the same five and LED lighting years ago.